When it comes to wrapping actual gift boxes, I think the ribbon is the most important part. Whether it be subtle or statement, thick or thin, textured or smooth, you can get away with a super plain and cheap paper if the ribbon looks good! My favorite places for ribbon are the fabric sections of Hobby Lobby and Michaels because they’re super accessible and somehow always 50% off making each roll around $1-$3 for the entire thing. On the flip side, I’ve been collecting ribbon from Shy Myrtle on Etsy for the past couple years and it’s just made me so happy. The ribbons are curated and super special and sold by the yard and the total can climb pretty quickly so I pretty much only get a yard or two of a couple for special occasions!
Here are the three ways I usually wrap my gifts- the traditional double wrap around (horizontal and vertical,) wrapping around the center multiple times and adding an accessory like fresh greens or an ornament, or wrapping ribbon around the edges of the gift and making a sweet bow.